How can we better understand customers?
Google engEDU
50 min – Jul 18, 2006
Google TechTalks
July 18, 2006
Ely Dahan
At MIT’s Sloan School of Business, Ely Dahan taught high tech marketing and new product development. He now develops new models and methods for developing products at UCLA’s Anderson School of Business. Dahan has developed internet-based market research methods, mathematical models of parallel and sequential prototyping, the economics of cost reduction, and strategies for mass customization. Prior to entering academia, he was national product manager for W.R. Grace and NEC until 1984, when he founded a computer networking company in Maryland, serving as CEO until the firm was acquired in 1993. He is the recipient, along with his coauthors, of the INFORMS John D.C. Little Award, the American Marketing Association EXPLOR Award, the INFORMS Frank M. Bass Outstanding Dissertation Award (based on Olivier Toubia’s PhD thesis), and the Journal of Product Innovation Managment Hustad Award. Dahan earned his PhD in the Operations & IT program at Stanford Business School, where he was a Department of Energy Fellow, an AACSB Doctoral Fellow, and a recipient of the Jaedicke Prize for scholarly achievement. He attended Princeton University, then received a Bachelor’s degree in Civil Engineering from MIT in 1978 and an MBA from Harvard in 1980.
video
http://video.google.com/videoplay?docid=1932851428624192110
- Download: “How Can We Better Understand Customers” (video/mp4)
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