Salesforce.com AppExchange Overview and Q&A
Google engEDU
1 hr 3 min – Aug 15, 2007

Google Tech Talks
August 18, 2007

ABSTRACT

Wondering why developers are talking about Salesforce.com and Appexchange?

What’s the big deal? Software for sales teams? Big whoop?

Salesforce.com has pioneered a business application development and delivery model and they have proven it to the tune of thousands of business customers of all sizes who swear by them.

And why do developers care?

Because Salesforce has opened up their infrastructure for developers to leverage in building their own applications. Bang! Instant scalability and reliability!

Wow! So developers save thousands by not having to build their own data center?

Ah, but there’s more! Salesforce has created a revolutionary platform for developers to market, sell, and distribute their applications!

All On-Demand, no infrastructure required!

Now that is a big deal!

Come hear the Salesforce developer relations team talk about how it all works…

Their pioneering distribution platform: the Appexchange Their On-Demand developer platform: Apex Their developer network: Apexdeveloper network
video
http://video.google.com/videoplay?docid=-2998297682069101846

• Download: “Salesforcecom Appexchange Overview And Qa” (video/mp4)