Posted on 10-02-2008
Filed Under (documentation) by Linux Poweruser Programmer

Scary Monsters: Does Social Have Fangs?
Google engEDU
53 min - Jun 27, 2007

Google Tech Talks
June 27, 2007

ABSTRACT

So we’re all agreed. Blogs: good; email: bad. Wikis: good; sending round attachments to a dozen people and then having to merge all the changes by hand afterwards: bad.

But despite the labour-saving wonders of social software, many people - even those who otherwise pounce on every new technological innovation - prefer to stick with the old way of doing things. What’s stopping them from adopting blogs and wikis as a way of getting things done? It can’t be the tool, because the tools are easy. So what scary monsters are lurking in the social closet, ready to leap out at the innocent project leader, fangs and claws to the fore?

Speaker: Suw Charman
Suw Charman is a social software expert specialising in the use of blogs and wikis in business. She’s worked with companies in the UK and US - in the tech, travel, media, financial and public relations sectors - to help them understand how social can be used both behind the and for customer communications.

Suw writes about social , the media, publishing, and other related subects at Strange Attractor (strange.corante.com, with her partner Kevin Anderson), and also keeps a personal blog, Chocolate and Vodka, (chocnvodka.blogware.com).

A passionate digital rights advocate, Suw co-founded the Open Rights Group in July 2005 with the aim of raising awareness of digital rights issues, running campaigns and supporting grass roots activism.
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